Lisa Rosser

Lieutenant Colonel (U.S. Army Reserve)

Lisa Rosser is on a mission to help organizations improve their veteran recruiting and retention programs. She is a vocal advocate of hiring veterans to be the solution to poor fit, high turnover, feeble pipelines, and homogeneous succession plans.

Lisa helps her clients make the business case for targeting the military, learn which recruiting tactics are most effective, and implement retention programs that resonate with veterans and makes them feel "at home" in their new environment.

Lisa's military career spans over 20 years (both active and reserve), 3 continents, and 4 major deployments, including the Gulf War, Somalia, Bosnia and a 2-1/2 year mobilization immediately following the events of 9/11. Her military career includes detailed work as a telecommunications officer and as an operations officer, and general work in the human side of the military – performance management, recruiting, placement, training and skills development. She continues to serve in the Army Reserve, working as an instructor in a training battalion. Her civilian career included 8 years with Accenture, a Global Fortune 500 consulting firm.

In 2007 Lisa founded her own company, The Value Of a Veteran. In that capacity Lisa is a consultant, author, speaker, and workshop leader on military hiring and retention strategy development. She’s written "The Value of a VeteranTM: The Guide for Human Resource Professionals to Regarding, Recruiting, and Retaining Military Veterans", and delivers workshops and seminars nationwide to corporate, government and higher education employers.



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